About Serious Bigtime

is a collective of expert-level geniuses who love having their hair blown back by the exhilarating chaos of content creation.

We are editors, directors, producers, copywriters, art directors, motion designers, and creative strategists who take pride in our versatility. We’ve crafted everything from genre-bending work for some of the largest creative agencies in the world, to multi-platform campaigns for major brands, and one-of-a-kind projects for startups.

Serious Bigtime is more than a content partner... we’re your creative team’s super-secret sauce... We’re your client’s double rainbow... Or we can come up with hundreds of other metaphors if you’re interested.

Rachel Rinkesmith Poth

Executive Producer

Rachel Rinkesmith Poth, formerly Senior Director of Post Production for Branded and Digital at VICE, brings her organizational prowess to Serious Bigtime. She's always believed that making content should be as fun as watching it. That’s why she’s gotten to work with some of the biggest brands in the world, producing attention-grabbing content for Nike, Geico, BMW and more.

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Her superpower? Transforming chaotic to-do lists into perfectly executed plans, all while making clients feel like they're on a first-class flight (minus the tiny pretzels). With over a decade managing projects for major brands, she’s like an all-star quarterback, expertly translating complex client needs into efficient realities ensuring every project not only meets but exceeds expectations – keeping timelines tight and clients delighted.

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Jake Benjamin

Co-Founder, Director of Post Production

Jake B is not only an editing machine but also the co-founder of Serious Bigtime. With short-form storytelling skills that have been precision-engineered over a 20+ year career in post-production, he’s the go-to guy when your story needs that extra zing.

He founded Serious Bigtime to create an environment where people, clients and talent alike come first. Having greatly benefited from his own mentors, Jake is committed to paying it forward, supporting and guiding others in the industry, ensuring that their voices and contributions are valued.

Always in pursuit of his next adventure, Jake dives into everything from global ad campaigns for brands like Verizon and Google to 360º immersive videos for Intel at the Olympics. And let's not forget the gut-wrenching opening title sequence of Marvel’s “Black Widow.” His passion for storytelling transforms every project into a vibrant narrative bursting with intensity, humor, and unfiltered emotion.

Ashley Roby

Co-Founder, Executive Producer

Ashley’s eclectic career journey—from classical dancer to therapist to filmmaker—infuses her work with a unique perspective. With over a decade of experience in editing and production, she masterfully crafts narratives that resonate on both physical and emotional levels. Her award-winning projects have played esteemed film festivals like Sundance and SXSW, been featured in The New Yorker and even screened at The White House. With a keen eye for movement and storytelling, she ensures every project captivates and truly connects with audiences.

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Whether she's making dynamic short films or leading innovative branded content, Ashley seamlessly bridges the gap between creativity and production. Her passion for art, combined with her ability to understand and translate client needs, makes her an invaluable force in driving the Serious Bigtime's vision forward. Fostering an environment where collaboration thrives, she empowers her team to push boundaries and elevate their craft.