Serious Bigtime x Under Armour

Edited by Jake Benjamin, The Only Way is Through broadcast spot capitalizes on the intensity and determination of 3x world heavyweight champion Anthony Joshua as he prepares for a major fight. The campaign highlights Under Armour’s ability to withstand the demands of intensive training and help athletes push through to the next level, making it synonymous with champions like Anthony Joshua.

Jake’s editorial approach brought the spot to life, using intense, rapid-fire cutting and precise sound design to amplify the sense of grit and focus. The spot’s high-energy pacing mirrored Joshua’s unstoppable drive, creating a visually compelling piece that resonated with Under Armour’s core audience of driven, high-performance athletes.