Beneath the Canopy

Google

This impactful spot for Google, edited by Bruno Toré, focuses on how technology is being used to combat deforestation in native lands in Brazil. The piece highlights a collaboration between a native tribe and a group of American innovators who developed a system using repurposed cell phones powered by solar energy. These devices are strategically placed to detect the sounds of logging trucks and chainsaws, alerting the tribe when illegal deforestation occurs. This technology allows the tribe to reduce time spent patrolling their lands, freeing them to focus on their communities and their way of life. Bruno’s editing underscores the vital role technology plays in protecting the environment and preserving indigenous cultures, delivering a hopeful message of innovation and collaboration.

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Credits

Client
Director
Editor
Editor
Google
Gandja Monteiro
Bruno Toré
Daniel Weber

Bruno Toré

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