Serious Bigtime x Vogue

Inspired by Vogue’s 'Getting Ready With' series, this Estée Lauder campaign takes a playful, intimate look at Julia Garner as she scrambles to prepare for a night out. Directed by Berry English, the spot captures Julia’s chaotic yet relatable journey—her room turns into a stylish mess as she tries on outfit after outfit, with only one thing coming easily: her makeup. Thanks to Estée Lauder, her beauty routine is effortless, even when everything else feels out of control.

At the heart of this campaign’s final cut is Jake Benjamin, co-founder of Serious Bigtime. Brought in to ensure that the client received a first cut they’d love, Jake worked closely with the team to deliver a polished, engaging piece. His expert editing highlights the contrast between the chaotic preparation and the effortless elegance Julia embodies when she finally steps out to meet her friends—perfectly composed, while only the audience knows the struggle behind it all.