In this heartfelt spot for Welch's Grape Juice, edited by Kat Baker, a series of family farmers take center stage, sharing their pride in producing the grapes used in Welch's products. The ad highlights Welch's commitment to quality by only partnering with farms between 30-50 acres, underscoring their dedication to supporting family-run operations. The farmers speak passionately about the generational nature of farming, passing down the family business to their children and teaching them the values of hard work and tradition. The spot paints a warm and authentic portrait of these families, reinforcing Welch's core message—a product for families, by families.