In this dynamic spot for streetwear brand Ecko, edited by Bruno Toré for Vice+, heavyweight champion Danny García is featured as he trains for his upcoming title fight. The piece follows García through intense training sessions, as he shares his mindset of believing he's already won. The spot emphasizes the importance of routine and mental focus, not just in the ring but in life. García’s close relationship with his family is highlighted as they express their unwavering support, trust, and belief in his ability to always come out on top. Bruno’s editing brings together the powerful juxtaposition of García’s fierce athleticism and his grounded, family-focused life, creating a compelling portrait of a champion.