Serious Bigtime x Tanya Taylor

For Tanya Taylor’s Fashion Week 2020, Serious Bigtime helped transformed the traditional runway show into an innovative online experience. The campaign featured a 5-episode comedy series starring Michelle Buteau, Gillian Jacobs, Sasheer Zamata, Zosia Mamet, and Jane Krakowski. Set against the vibrant backdrop of New York City, the series, crafted with sketches written and directed by Evan Jonigkeit, playfully skewered celebrity and creator culture while showcasing Tanya Taylor’s bold, colorful vision for fashion.

Providing principal photography and rapid-fire post-production, Serious Bigtime delivered the episodes on a compressed Fashion Week schedule, allowing for instantaneous online release. The series replaced the traditional show format, resonating strongly with audiences and achieving high engagement by capturing the essence of Tanya Taylor’s celebration of creativity and inclusivity.