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i Switched
Google Pixel
Serious Bigtime x Newfangled Studios
Newfangled Studios reached out for editorial assistance with their Google Pixel i Switched video campaign. Due to the project’s rapid turnaround and extensive deliverables, their awesome in-house team was at capacity.
Serious Bigtime stepped in as reinforcements to support Newfangled’s team. Leveraging our expertise and efficiency, our team seamlessly integrated with Newfangled’s workflow to handle the full editorial demands of the campaign.
The campaign not only stayed on budget but also maintained the creative integrity and high standards expected for Google Pixel’s launch. Our support ensured a smooth and effective campaign execution, enhancing the overall impact and reach of the campaign.
The Campaign:
The Google Pixel "Switched" campaign brought a fresh twist to tech storytelling by harnessing the power of testimonial-style narratives from four content creators, and shared their personal truths about switching to Pixel. Each creator was featured in four unique instream videos, along with Instagram Stories, Reels, and TikToks. The goal was clear: to highlighted the benefits of switching to Google Pixel while integrating smoothly into the creators’ established online personas.
Serious Bigtime played a crucial role in bringing this vision to life. We worked closely with Newfangled to ensure that every video mirrored the unique voice and aesthetic of each creator, making them a natural fit in their feeds. By aligning with the creators’ individual styles and delivering high-quality content, we helped amplify the campaign’s impact and engagement.
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