Maame Biney
Puma
In this spot for Puma, edited by Bruno Toré and directed by Nina Meredith, Olympian speed skater Maame Biney is captured in an intimate, meditative portrait. The film opens with Maame sitting in a quiet locker room, preparing for the intensity of competition. As the faint voice of an Olympic announcer emerges, she glides onto the rink, bathed in a pool of light.
Bruno's editing brings a rhythmic intensity to the scene, as Maame skates in and out of darkness, her swift, elegant movements are showcased. The announcer’s voice crescendos, proclaiming her Olympic achievement, and Maame slides to a stop, locking eyes with the camera. The tagline "Do You" punctuates the spot, celebrating Maame’s journey and Puma’s message of personal empowerment.