Serious Bigtime x Kitchen Aid

In this award-winning series for Condé Nast’s Bon Appétit, Jake Benjamin edited an enchanting piece featuring renowned chocolatier Roger Rodriguez. The spot offers an intimate glimpse into the process of chocolate-making, immersing viewers in the whimsical world of a master craftsman. 

As part of a larger series where creators across America gave exclusive access to their kitchens, this spot highlighted the artistry and inspiration behind Rodriguez’s craft. Jake’s careful construction of the narrative brings the viewer into the heart of Rodriguez’s chocolate-making journey. The spot earned a Gold Telly Award for Branded Content in the Food & Beverage category, further solidifying its impact.