Serious Bigtime x Puma

For Puma’s collaboration with various artists, Serious Bigtime created a series of four visually striking videos under the direction of Kate Owen. Each video featured an art-directed set that captured the essence of the respective shoe, providing a unique backdrop that complemented its design and style.

Ashley Roby was instrumental in the project, tasked with innovatively using footage that was not pre-planned or storyboarded. Her creative approach transformed these unstructured elements into engaging fashion pieces that effectively highlighted the shoes, adding dynamic flair to the campaign.