Serious Bigtime x Melissa Shoes

For Melissa Shoes, Director Sam Shannon and Senior Editor Ashley Roby, crafted a visually immersive and emotionally resonant campaign that blurs the lines between fashion and art. Released both online and as an in-store installation, the video project presented a haunting and memorable experience, weaving together the hand-crafted poem soundtrack with the fluid, expressive movements of the models and actors.

Ashley worked closely with the director to expertly craft the play between the evocative soundscape and the expressive choreography, resulting in a vivid sensory journey into intertwined memories. The seamless interplay between sound and movement created a dreamlike, emotionally resonant video that reflect the artistry and innovation central to Melissa Shoes.