Serious Bigtime x NYC & Company

In collaboration with Prom Creative, Serious Bigtime led the editorial for a five-video series promoting tourism across all five boroughs of New York City for NYC & Company. Each video followed a “local legend” from a different borough as they explored their favorite spots, giving viewers an insider’s tour of the neighborhoods. These local guides shared their stories, highlighting beloved stalwart businesses and as well as new ventures that are shaping the area today.

Ashley Roby and Jake Benjamin spearheaded the editorial, crafting each video to blend nostalgia with fresh perspectives, capturing the authentic fabric of each borough while offering viewers a unique glimpse into its culture and history.

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Awards and Recognition:

• 2024 New York Emmy (Diversity/Equity/Inclusion - Short Form Content)
• 2024 New York Emmy (Short Form Content & Human Interest - Short Form Content)