Quadruplets

Four Loko

In this tongue-in-cheek spot for Four Loko, produced by VICE, Jake Benjamin and director Jack Truits, feature rapper Riff Raff in a humorous and visually striking narrative. The scene opens with Riff Raff entering a room where he encounters a couch full of quadruplets, who give him and his Four Loko a double take.

The playful twist culminates with Riff Raff lounging with the Four Loko prominently featured in an ice bucket, illustrating the brand's luxurious yet laid-back vibe. Jake’s editing brings out the comedic elements and visual flair, creating a memorable and engaging spot that perfectly aligns with Four Loko’s bold brand personality.

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Credits

Client
Agency
Director
Editor
Four Loco
Vice Media
Jack Turits
Jake Benjamin

Jake Benjamin

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