Serious Bigtime x Mailchimp

For Mailchimp’s inaugural "Second Act" campaign, Serious Bigtime provided editorial expertise on a captivating series of three videos produced by VICE. This series follows the journeys of individuals who transitioned from uninspiring careers to ones fueled by passion and purpose.

Edited by Ashley Roby, the videos transcend typical documentary style, blending whimsical visuals with a mix of Alexa and 16mm film. She was instrumental in defining the pacing and structure of the series, crafting a distinctive style that has become a hallmark of the series today. The result is a set of beautifully crafted spots that highlight both the artistry of the individuals featured and the craft of the storytelling itself, offering a rich, engaging portrayal of their transformative career shifts.