Serious Bigtime x Nike

In Nike's Sport Changes Everything campaign, Jake Benjamin and Bruno Toré team up to edit a powerful six-part series that dives into the heart of New York City’s legendary NY vs NY basketball league. Through their deft editing of personal stories and raw emotion, the series highlights how basketball transcends sport, becoming a transformative force that unites NYC’s diverse neighborhoods. The series goes beyond the game, offering an intimate look at the lives of players and community members both on and off the court.

With a focus on authentic storytelling, Sport Changes Everything illustrates Nike’s enduring commitment to supporting athletes and the communities they represent, using the power of sport to uplift and inspire.