We all know the drill - calls or messaging with customer service departments in our private lives can be a real pain in the ass! Especially when it's with an (unnamed) cable company... ooof! Hours on the phone and bad hold music nightmares!

That's why Sprinklr (a leading software company) cooked up their U-CXM platform. The whole point of this U-CXM gizmo? To "help companies make their customer's experiences happier."

These videos were all about bringing illustrated "customer" characters to life, telling the "customer experience" story, with some product interface animations thrown in for good measure. While working as CD of Motion Grfx at Hero4Hire, Matts job was to slap together character mood boards, sketch out characters and environment options, and keep an eye on the final animation process. The animation crew at H4H knocked it out of the park animating the characters, and guess what? The client, Sprinklr, was... well... over the moon!