Serious Bigtime x Verizon

In collaboration with Samsung Galaxy Z Series and Verizon, Serious Bigtime helped craft Unfolding Timbaland, an innovative campaign featuring the one and only Timbaland. This ambitious project showcased the Samsung Galaxy Z Fold’s ability to empower artists like Timbaland to create, mix, and collaborate on music projects anywhere, in real time aiming to reflect the phone’s versatility and power.

The campaign spanned a multi-faceted approach: a music video, social content, and an AI-powered remix platform. Fans were invited to engage with the campaign by receiving personalized remixes of Timbaland’s tracks. Using cutting-edge technology, each participant was given their own unique sound—mirroring Timbaland’s creative process and the limitless possibilities offered by Samsung’s device.

Creative Editorial by Jake Benjamin: Jake Benjamin, Senior Editor at Serious Bigtime, played a crucial role in tackling the campaign’s technical and creative challenges. Jake solved complex issues involving AI integration and the dynamic video format. He used creative solutions to make the video elements work seamlessly within the platform, determining how to create adaptable assets that could be personalized for over 6,000 unique, AI-driven music videos. 

His editorial approach involved critical thinking and collaboration, ensuring that the video content remained engaging while overcoming technical challenges in integrating video with AI. By identifying what assets were necessary and how to optimize them for dynamic use, Jake’s contributions allowed for a smooth, scalable execution across platforms. His work exemplified Serious Bigtime’s ability to merge creative storytelling with cutting-edge technology, pushing the campaign to new heights and redefining what’s possible in AI-driven marketing.